Assent was formed with the aim of establishing a Trading Company par excellence, which would serve the Government as well as the Private Sector. Its main field of activities are Import & Trade of Electrical & Electromechanical Equipment, Electronic Instruments, Computers & related spare parts for this equipment.

We intend to serve our customers from state-of-the-art distribution centers in Abu Dhabi and Dubai. Company headquarters is in Abu Dhabi. Our customers include both the Government and Private sector.
Assent has a more flexible organization than other large national trading organizations. We can respond to change quickly and can customize systems to our customers’ requirements. As our customers are under pressure to drive costs out of the system, we find ways to help them reduce costs, provide value added services, and improve the quality of performance.
We want to satisfy our customers. Therefore, being certified in the ISO 9001:2008 standard means to guarantee that all our processes, documentation and improvements of our service meet the given requirements. By this, our customers can expect a constant and high level of reliability and transparency from our work.

Our Clients

These are just some of the Products We Supply

We also specialize in sourcing niche products!

  • Rotating Beacons & Flashing Beacons

  • Obstruction Lights for Airfield

  • Signal Horns & Signal Towers

  • Electronic Installation Buzzers

  • Airport Lights & Relays

  • FUSES & Total Circuit Protection Solution

  • Control Units for Industrial Applications Cranes

  • Control Units for Conveyor Systems & Ships

  • Industrial Monitors & LCD Displays

  • Electrical Indicators & Transducers

  • Electronic Measuring, Switching & Control Equipment

  • Recorders, Process Control & Operating Instruments

  • Converters, Earth leakage & Insulation Monitoring

  • Trip amplifiers & Arithmetic units

  • H.V. & L.V. Transformers

  • Generator control & Protection Equipment

  • Electromagnetic, Pneumatic & Hydraulic components

  • Fans, Drives & Motors

  • Relays, Switching Devices & Automation Systems

  • Power Supplies, Inverters & Battery Chargers

  • Temperature Sensors & Heater Assemblies

  • Temperature & Special purpose Controllers

  • Pressure Transducers & Temperature Gauges

  • Differential Pressure Gauges & Switches

  • Cargo Handling Equipment & Spare Parts

Our Principals

WERMA Signaltechnik
WERMA SignaltechnikGermany
WERMA Signaltechnik is one of the world’s leading companies in the design and manufacture of optical and audible signal devices commonly known as beacons and sounders. The global company, based in South West Germany, sets the pace with its many innovative design solutions.
Cooper Bussmann
Cooper BussmannUnited Kingdom
Cooper Bussmann is committed to the development, manufacturing and marketing of innovative circuit and power electronics protection, overvoltage protection, as well as power management solutions for industrial, electronics, alternative energy and high reliability markets.
Spohn & Burkhardt
Spohn & BurkhardtGermany
Spohn & Bukhardt’s production program includes a diverse range of controllers, control stations, resistors, starters, in addition to a broad spectrum of controls for all types of transport machinery, construction and shipping cranes.